Join Lucy McRae’s session at GIANT – and prepare your mind for innovative thinking
True innovation does not mean making incremental improvements to a pre-existing entity. It means entirely re-thinking it. Learning how to think differently, venture into the unknown, and find inspiration from fields beyond your own could equip you with a fresh and fertile new mindset, ready to make not small steps but giant leaps.
Science fiction artist and self-proclaimed ‘body architect’ Lucy McRae brings art and ‘chaos’ into scientific and technological innovation, showing how harnessing the unexpected, the creative, the risky and the serendipitous can bring rich rewards.
At GIANT Lucy will take to the main stage and talk about how creativity can bring about innovation beyond intended goals in the areas of healthcare, science and emerging technologies. A body architect and artist, Lucy is fascinated by the reciprocal relationship between humans and technology. Combining science and imagination, Lucy has translated the future potential of this relationship in different artistic mediums, creating visually arresting and intriguing multimedia art pieces. Inspired by her diverse background in classical ballet, architecture and fashion, Lucy’s art challenges convention in film, experiential art, fashion and body art. Blurring the boundaries between humans and technology, her work confronts accepted frontiers of the body, health and human adaptability and seeks to demonstrate that humans themselves will drive evolution.
McRae’s artistic study of technology began during her formative years at Philips Design. She led the technology company’s far-future research lab in developing stretchable electronics, an electronic tattoo, and range of dresses able to sense their wearer’s emotions, that were awarded TIME’s Best Inventions of 2007. In 2011, inspired by pheromones, Lucy created a Swallowable Perfume – a cosmetic pill that uses the body’s own digestive processes to activate a protein impregnated with a fragrance. This in turn is excreted through the sweat, essentially turning the body into an elaborate biological atomiser. More recently, Lucy has collaborated with leading institute’s MIT and Nasa.
As Lucy explains, art doesn’t give immediate answers but reveals ‘conditions of possibility’ which helps to identify new values within markets.