Narrated by US actor, Morgan Freeman

GIANT is delighted to screen the European premiere of THE C WORD on 17th November, 5:15-7:30 pm.  The film will include a Q&A after the show with the film’s producer, Pascaline Servan-Schreiber.

A powerful story narrated by Academy Award winner US actor Morgan Freeman it is taking the USA by storm, and has picked up 7 awards already at international film festivals.

Cancer is no laughing matter – but the archaic way we still deal with it is. THE C WORD reveals the forces at play keeping us sick, and dares to ask: if up to 70% of cancer deaths are preventable … what are we waiting for?

At its heart are powerful, twin narratives: one from celebrated French neuroscientist and cancer revolutionary Dr David Servan-Schreiber, the other from THE C WORD’s own director, Meghan L. O’Hara. After braving the journey from diagnosis to wellness, Meghan and David join forces on a wild ride of discovery including hidden science, the absurdity of the status quo, and a vibrant cast of characters changing the game. The message is simple, life-changing, radical: we can beat cancer before cancer beats us.

Perfectly positioned on Day 2 of GIANT, which kicks off with how IBM Watson is transforming the way in which we diagnose and treat cancer, it forms a perfect bridge to Day 3 where the focus is on how developments with data and technology are changing the way in which people take charge of their health.

To watch the movie trailer visit www.thecwordmovie.com, or better yet watch the entire movie at the European Premiere at GIANT on 17th November, 5:15-7:30 pm.